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 ORIGINAL LOCAL REPORTING: Now in its 24th year, the Boulevard Sentinel is a free newspaper providing original reporting for and about Northeast Los Angeles, in print and on-line at  The core coverage areas are Cypress Park, Eagle Rock, Elysian Valley, Glassell Park, Highland Park and Mt. Washington, encompassing 135,000 residents.

Our print readership is 30,000 per month, based on 15,000 papers distributed from 350 locations.* Our digital following is also 30,000 per month based on visitors to and Sentinel followers on social media.

*During the pandemic, we are publishing online only.

LOCALLY OWNED AND OPERATED:  Members of the Tritch family, residents and business owners in Northeast Los Angeles for four generations, own and operate the Boulevard Sentinel. Sentinel owner/editor, Teresa A. Hendrickson, born and raised in Eagle Rock, shared in the Pulitzer Prize for Public Service in 2018 for her writing in the New York Times.

ADVERTISING DETAILS:  The following ad sizes and placements are standard. Custom packaging of ads is available. Let us work with you!

Headline Banner:     Top of page

Skyscraper:              Along right side

Square:                    Along right side

Business Card:         Along right side

Buy Local:                On Buy Local Page

Embedded:               In selected articles

For more information, click on the button below and fill out the form. Or call or text Bill Hendrickson, Advertising Manger at 323-333-3548 or send an email to

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